Finell
Modern Homewares and Fashion Accessories
As the graphic design lead at Finell, I developed the ultra-modern identity for the luxury housewares brand. Products were shot in stark environments with minimal props, often using contrasting textures and dramatic angles to create movement and focus in the shot.
Packaging
I also designed the award-winning packaging for the brand. Several of the products were angular and their packaging reflected that angularity. The rich black background and soft-touch varnish accentuated the high-end branding.
The printed pieces I designed below use angles and white space for a dynamic and elegant look.
Product Video - Art Direction
Website - Designed the homepage, category, and product pages
Emails - Designed the main graphics for promotional emails
other applied skills
Art Direction
Logo Development
Photography